Channel 4

C4 TASTE SEGEMENTS

Segment Overview

Provides a brief overview of every segment

23 JULY 2017

365 DAYS OF DATA

Alternative British

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

Drama Queens

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

Hollyoaks

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

House trained

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

Inquisitive Minds

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

Lovers

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

Sloane Rangers

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

Voyeurs

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

Yank Bank

i

Population 500k 9%

64%
Fem
32%
Male
43%
ABC1
28%
16-34
37
Age
The Inbetweeners First Dates Hotel National Treasure

Segment Size

POPULATION:10.1MM

Segment Demographics Heat Map

Segment Overlap

ACTIVE LAST WEEK

Inactive Active 32% 68% Lovers 32% 68% Alternative British 32% 68% DRAMA QUEENS 32% 68% Hollyoaks 32% 68% House Trained 32% 68% Inquisitive Minds 32% 68% Sloane Rangers 32% 68% Voyuers 32% 68% Yank Bank

Top Ten Programs for Rolling Year

ALTERNATIVE BRITISHDRAMA QUEENSHOLLYOAKSHOUSE TRAINEDINQUISITIVE MINDSALTERNATIVE BRITISHDRAMA QUEENSHOLLYOAKSHOUSE TRAINED
Peep Show 8 Out Of 10 Cats Does Countdown First Dates Friday Night Dinner Gogglebox Gogglebox Hollyoaks Made In Chelsea Tattoo Fixers
The Big Bang Theory Friday Night Dinner Gogglebox Gogglebox 8 Out Of 10 Cats Does Countdown The Big Bang Theory Made In Chelsea Tattoo Fixers Peep Show
8 Out Of 10 Cats Does Countdown The Big Bang Theory Made In Chelsea Tattoo Fixers Peep Show The Big Bang Theory Friday Night Dinner Gogglebox Gogglebox
8 Out Of 10 Cats Does Countdown The Big Bang Theory Peep Show The Big Bang Theory Friday Night Dinner Gogglebox Gogglebox Made In Chelsea Tattoo Fixers
Gogglebox 8 Out Of 10 Cats Does Countdown The Big Bang Theory Made In Chelsea Peep Show The Big Bang Theory Friday Night Dinner Gogglebox Tattoo Fixers
The Big Bang Theory Friday Night Dinner Gogglebox Gogglebox 8 Out Of 10 Cats Does Countdown The Big Bang Theory Made In Chelsea Tattoo Fixers Peep Show
8 Out Of 10 Cats Does Countdown The Big Bang Theory Made In Chelsea Tattoo Fixers Peep Show The Big Bang Theory Friday Night Dinner Gogglebox Gogglebox
8 Out Of 10 Cats Does Countdown The Big Bang Theory Peep Show The Big Bang Theory Friday Night Dinner Gogglebox Gogglebox Made In Chelsea Tattoo Fixers
Gogglebox 8 Out Of 10 Cats Does Countdown The Big Bang Theory Made In Chelsea Peep Show The Big Bang Theory Friday Night Dinner Gogglebox Tattoo Fixers
Gogglebox 8 Out Of 10 Cats Does Countdown The Big Bang Theory Made In Chelsea Peep Show The Big Bang Theory Friday Night Dinner Gogglebox Tattoo Fixers